Puma to supply F1 champion McLaren with kit in global deal
Puma will supply team kit to Formula One champion McLaren this season in a multi-year global deal that also covers activities in IndyCar, World Endurance from 2027, virtual racing and the all-female F1 Academy series.
No financial details were given.
“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands who are looking for deep and meaningful ways to engage with our growing global fanbase,” said McLaren Racing CEO Zak Brown.
McLaren previously had a deal with Castore, with some media reports suggesting that was worth 30 million pounds ($40.41 million) a year.
Puma also equips Ferrari and Aston Martin. Williams has meanwhile switched to U.S. lifestyle brand New Era.
Published on Jan 20, 2026